Saucony has a cool new campaign called “Find Your Strong.” I don’t wear Saucony, but I think the marketing is brilliant and makes me want to watch this over and over and over.
[This is not hard — it plays during every TDF commercial break.]
Strong is just what you have left when you’ve used up all your weak.
Boom. That’s what’s going to get me to the end of every tough training session, across that line at IM and through many more challenges ahead.
What’s your mantra?